What is Video Strategy?

Another name for a video strategy is a customer acquisition strategy.

It is designed to do the following three things:

 

• TARGET

Identify and create content specifically for your customer avatar.

• CONNECT

Your curated content will be used to generate brand awareness on social media.

• CONVERT

Utilize your engaging video content to promote, acquire and sell your product or service.

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OUR PROCESS

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1. DISCOVERY

Here we get to know all about YOU!

We start by understanding the goals that you have, and the problems you are facing- we thrive by making your goals, our goals. 

We will discuss your business objectives, Acquisition process, Your offer & services, Past marketing efforts and more. We will really dive into your business to make sure we have a clear understanding of what your end results want to look like. 

 

2. STRATEGY

Based on our Discovery Call, we will then create a custom video strategy that is crafted to your vision.

Here we decide on the type's of films to be created, distribution methods &.retargeting options.

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3. PRODUCTION

We then march into the field to bring your strategy to life, capturing stunning visuals and compelling stories.

Our crew comes prepared will all necessary equipment, planning, and tools to accomplish the job. 

Our goal is to create content that actually connects to your target audience.

We want you to do what you do best, and we’ll take care of the rest.
We focus on capturing the story, and message that comes behind your business, and help convey to your target customer, why you’re the business they want to choose for their next job.

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4. DELIVERY/ADVERTISE

During this stage we sort through all of our content, organize the viable media, and prepare for our final delivery. We take care of all of the complicated stuff - storyboarding, color correction, stabilization, and audio correction.
We then provide you a deliverable that conveys and accomplishes the goals that we set in stage 1. The puzzle pieces together, and we evaluate the next steps in your digital media strategy plan.

With all digital assets created and the strategy as our guide, we then advertise your business on various social media platforms using paid & organic content.

 

This is where the money is made!

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